Let's face it: Marketing teams have a lot of things on their plate already. Often, it’s easy for them to get overwhelmed, especially if there are multiple sites to manage and multiple teams to collaborate with. This can lead to some pretty big blind spots down the line, particularly when your in-house team doesn't have the right resources and experience in search engine optimization (SEO).
That's where outsourcing comes in as an amazing solution. Hiring a dedicated team of high-quality content writers gives your in-house marketing team the time they need to innovate and improve brand perception, rather than handling the entire marketing strategy themselves.
If you’re still feeling the slightest hint of hesitance, consider these top 10 reasons why you should outsource a team from an SEO marketing agency:
1. Practical and cost-effective
When you begin an SEO campaign, you are essentially taking on a large project. Such a project naturally requires a lot of effort, attention to detail, and resources. Additionally, reliable SEO training is also challenging to find, as courses can be lengthy and some personnel simply do not have enough time.
If you want it done correctly right at the onset, you need people with proven years of expertise. Many businesses try to do their own SEO planning and implementation, but this is a mistake that costs time and wastes effort.
2. Quick and comprehensive results
When you have a website and a fair amount of organic traffic, it seems like the logical thing to do is to use that as the jumping-off point for creating an authority site and then beginning to grow your business.
But sometimes, SEO can take more time than you usually expect — especially if you aren't experienced with SEO or don't know how to do it properly — so unless you want to wait and then pay two months from now, consider outsourcing a reputable SEO digital marketing agency or service provider instead.
SEO experts will direct their attention to your site and continually get improvements, testing, and measurable results more quickly, which allows you to focus on other important aspects of your business.
3. No learning curve
Amateur SEO professionals spend quite a bit of time rolling up their sleeves, learning the ropes, and rowing your business in the right direction. It's important to understand that it can be challenging if your team is just starting out with SEO because, in the beginning, they will spend their time figuring things out, learning, and reading up on SEO, while the professionals already know how SEO works and they can jump right into ranking your site as fast as possible!
4. A full-fledged SEO strategy
Many companies merely write content and hope to achieve an organic traffic boost, but a truly successful business should employ a more holistic approach that includes a strong understanding of user experience (UX), conversion rate optimization (CRO), and analytics, such as Google Analytics.
A full-service digital marketing agency can put in place a digital marketing strategy that connects all of these with SEO. The familiarity of digital marketing agencies with current trends and strategies enables them to improve a site without drawing on internal resources or employees.
5. Brand visibility and high traffic
Professional content writing services firms can help with off-page factors that could contribute to your business's progress, such as generating higher traffic and building links — which could in turn lead to increased sales and brand visibility.
6. Best SEO practices
A good SEO company will implement white hat SEO methods, employing tactics that will do your website's search ranking and domain authority score some good. Black hat SEO uses spammy backlinks to raise their scores, but the results are temporary, and black hatters risk harming the websites they're trying to help.
7. Access to a wide array of SEO tools
Digital marketing agencies have access to a wide range of the latest SEO tools, which can be expensive or hard to justify in your marketing team’s budget, so hiring an agency can make sense financially. In addition, it takes years to learn and become proficient with these tools — and that's before you even get started on the enterprise-level ones.
8. Lower stress levels among in-house staff
Truth be told, SEO work can be repetitive. Keyword research alone requires content writers to comb through large amounts of content on a variety of topics and determine the best keywords and phrases to optimize the site's content. It also involves the constant generation of fresh, new content to replace that which has lost relevance and search engine rankings.
Assigning these responsibilities to your in-house team or a website content writer who has other tasks to do could lead to burnout. Overtaxing workers by giving them monotonous assignments and expecting repetitive results can have an adverse effect on their mental and emotional stability.
By forgoing the time-consuming task of SEO in the daily rigors of your marketing team, they're able to improve their performance on other projects.
9. Objective analyses of SEO campaigns
The passion of employees for their employer's brand can sometimes make it difficult for them to provide an accurate, impartial analysis of its SEO campaign. Third-party agencies, on the other hand, have to keep their reputation in mind, which prompts them to provide thorough, efficient, and detailed SEO assessments without biases.
10. Up-to-date approach to digital marketing
SEO experts take into account new strategies and trends in SEO marketing to optimize your website. They take the burden off you by managing SEO efforts within your company, allowing you to spend more time on other essential functions.
In addition, they do not neglect any component of running an effective SEO campaign for your business. Their comprehensive approach ensures that you can focus on growing your enterprise without trailing behind competitors.
Final Thoughts
Outsourcing your SEO work to a company offering digital marketing solutions is a great way to relieve yourself of the dreary tasks involved with SEO. Giving your SEO responsibilities over to a team of professionals will ultimately save you time and money in the long run. You'll see a better return on investment, higher ROI, and spend less time working behind the desk.
The only question you have to ask yourself now is where should you find these SEO professionals?
Get in touch with Staffz now to learn more about our services!